The company ... Direct '. Now, when calculating ad impressions on the partner sites ' Yandex. Direct's ' will be taken into account only the actual users viewed ads.
Accordingly, if the ad unit is located at the bottom of the page, then your ad will be counted only if the user looked it up to the lower level (otherwise the load not the entire ad unit, but the script that defines the coordinates of the user move around the page ).
' The system adware AdRiver a technical possibility existed for at least six months. In particular, the banners that are in the bottom of the page on the website ' Classmates. py ' show ( and, therefore, are counted as shown by the statistics ), only if the user scrolls the page to the place of advertising ' - told ' Vebplaneta ' External Relations Specialist Group Internest Dmitry Mazhorov.
In ' Yandex ' expect that these measures will allow advertisers to get a more accurate assessment of the effectiveness of their ads in the ad network. ' Yandex ', in turn, can more accurately assess the effectiveness of advertising sites and save system resources, relieving them from unnecessary hits.
Obviously, the approach to the revision of the ' loosening ' of ads and reduced the total number of hits will result in an increase of the CTR ( the ratio of the number of clicks on your ad and the number of his hits ), resulting in some advertisers will be able to get a well-deserved benefits for automatic placement on the subject sites advertising network ' .
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